Home/Features/Per-platform overrides
Pro & Team

Different platform, different message.

LinkedIn and Bluesky have different audiences, different character limits, and different norms. Per-platform overrides let you tailor your message for each network without creating separate posts.

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Base post (fallback)
v2.0 is live. Drag-to-reschedule and bulk CSV scheduling. posthive.co
LinkedInLinkedInCustom
312 / 3000
Thrilled to announce Posthive's v2.0 release - a major step forward in how teams manage cross-platform social media. Our drag-to-reschedule calendar and bulk CSV import have been the most requested features since launch. We built them with efficiency in mind. Looking forward to hearing how teams use them. 🔗 posthive.co
BlueskyBlueskyCustom
96 / 300
v2.0 is live 🚀 drag-to-reschedule calendar + bulk CSV scheduling. built different. posthive.co
ThreadsThreadsCustom
122 / 500
ok v2.0 dropped. you can now drag posts around on a calendar. yes, finally. also bulk CSV if you're that kind of person 🧵

Why it matters

The grind of cross-posting, gone.

01

One audience isn't like another

What performs on LinkedIn reads as corporate on Bluesky. What works on Threads is too casual for LinkedIn. Overrides let you adapt without duplicating your effort.

02

Character limits vary by platform

Bluesky caps you at 300 characters. LinkedIn gives you 3,000. Write the short version for one and expand it for the other in the same composer.

03

Consistent theme, different voice

Keep the same core message but adjust the tone, the hashtags, the CTA, or the media per account. Posthive tracks it all in one scheduled post.


Under the hood

The feature, in the app.

Try it yourself
Posthive per-platform customize dialog

Fig. 01 — Posthive per-platform customize dialog


How it works

Three steps.
No manuals.

  1. 01

    Write your base post

    Compose your post as normal. This becomes the default for all selected platforms.

  2. 02

    Click Customize for an account

    Expand the per-platform section and click Customize on any account to open its override editor.

  3. 03

    Tailor and schedule

    Edit the text (and first comment) independently for that account. Posthive uses the override for that platform, the base post for the rest.


Who uses this

Built for people shipping in public.

  • Posting a professional update on LinkedIn and a casual take on Threads
  • Fitting a long post into Bluesky's 300-char limit with a summarized version
  • Using different hashtags per platform
  • Varying the CTA depending on where the audience is
From the builder

“I was copy-pasting the same post into five different apps every day. Every tool I tried was too expensive, too bloated, or didn't support the platforms I actually used. So I built Posthive.”

Guna, founder of Posthive
Guna Sheelan
Founder · @gunaa_dev

FAQ

Frequently asked questions

What are per-platform overrides?+

Per-platform overrides let you write a custom version of your post for any specific account. The override replaces the base post for that platform only — all other platforms use the base.

Can I override the first comment per platform too?+

Yes. The override editor also has a first comment field, so you can have platform-specific first comments alongside platform-specific post text.

What happens if I don't set an override for a platform?+

If no override is set, Posthive uses the base post text for that platform. Overrides are optional and only apply where you explicitly configure them.

Is per-platform overrides available on the free plan?+

Per-platform overrides are available on the Pro and Team plans.


Part of a full scheduling toolkit

Per-platform overrides is one of seven features working together.

Read the docs
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